Brooke Doerfler

Digital Content Strategist
University Marketing

CONTACT: bmd5296@psu.edu

As a digital content strategist, Brooke champions the brand-oriented editorial direction on the University’s digital platform, psu.edu, and other Strategic Communication’s web properties in order to align brand messaging and content strategy to support and advance the business goals of the University through cohesion and collaboration.

Prior to joining Strategic Communications, Brooke worked at Penn State’s Shenango, Greater Allegheny, and Beaver campuses in roles that span strategic communications, marketing, and admissions. Most recently, she served as the lead communicator at Shenango, where she advanced marketing, public relations, and multimedia efforts for the campus in the regional market.

A proud Penn Stater, Brooke holds a bachelor’s degree in communications, a master’s degree in marketing analytics and insights, and a graduate certificate in marketing analytics from Penn State Smeal College of Business.