Quick Links

Strategic Communications Strategic Plan //
2021 to 2025

Penn State Brand Framework 2018 //
“A Pathway of Opportunity”

Brand creative showcase //

Campus and Community Events //

Commencement
Central Pennsylvania Festival of the Arts
United Way
Policy AD-02A (Speeches, Rallies, and Demonstrations)
Policy AD-06 (Community Charity Fundraising)
Policy AD-27 (Commercialization)
Policy AD-51 (Expressive Activities)
Policy AD-57 (Use of University property)

Marketing and Branding //

Brand Book
Visual Identity Standards
Licensing
Visual and Editorial Standards
Marketing Communicators (MarCom) Network
Policy AD-07 (Use of University Name, Symbols and/or Graphic Devices)
Policy AD-08 (Purchase of Advertising)
Policy AD-25 (Video Production Guidelines)
Policy AD-54 (Web Page Design and Image)
Policy AD-61 (Guidelines on University Branding, Marketing, and Communications)

University Public Relations //

Penn State News
Fact Book
Campus Maps
Media Experts
PSUAlert
Policy AD-61 (Guidelines on University Branding, Marketing, and Communications)

Research Communications //

Research Matters
Research News
Futurity
Research Penn State magazine
Annual Report of Research Activity