Brandon Stettenbenz

Assistant Director, Digital Strategy
University Marketing

CONTACT: bzs5871@psu.edu

As assistant director of digital strategy, Brandon partners with creative and technical colleagues to evolve digital experiences that engage audiences and elevate the Penn State brand. Data-driven and user-focused, Brandon and the digital strategy team analyze, ideate, test, and optimize user journeys to improve the impact of storytelling across Penn State’s websites. Together with agency partners, they also drive new strategies and best practices as marketing platforms like Google and Meta continue to change.

Prior to joining Penn State, Brandon spent a decade in digital marketing, which included six years with Wiley University Services where he supported marketing strategies and digital experiences, including website and application development, for university partners.