Social Media Analyst
News and Media Relations
As a social media analyst, Samantha contributes to Penn State’s social media presence by proposing ways digital platforms can be leveraged. Through these insights, Samantha and the social team are able to craft strategies and responses, as well as understand what drives consumer behavior and interactions.
Prior to joining Penn State, Samantha worked at publishing and social media agencies in New York City for more than seven years, uncovering insights that drove overall social strategies and creative ideation.
Samantha holds a bachelor’s degree in communication arts and sciences with a minor in marketing from Penn State. While an undergraduate, she was also a member of the University’s women’s varsity swimming team.