Digital Marketing Specialist
Melinda focuses on advertising strategy and execution for Penn State campuses by creating, analyzing, and tracking digital marketing campaigns. As part of the digital strategy team, she consults and provides recommendations to achieve measurable results with internal partners.
Prior to joining Strategic Communications, Melinda worked at the Centre Daily Times as an advertising account executive. In that role, she helped educate clients about digital marketing tactics and served as a liaison between local businesses and digital strategy teams to optimize campaigns. She has a bachelor of arts degree from Millsaps College in Jackson, Mississippi, and is also Google AdWords certified.