Assistant Director, News and Media Relations
News and Media Relations
As assistant director, Jessica focuses on strategic planning for key priorities that support Penn State’s mission and objectives. In her role, she develops campaigns that integrate social media, proactive media, internal communications, and marketing channels.
Before joining Penn State, Jessica worked at Google in New York City, developing cross-media marketing strategy and content for YouTube. She also brings brand and strategy experience from her time at Unilever, managing the Ragu brand.
Jessica holds a master’s degree in business administration, with a focus on brand management. She has a bachelor’s degree in architecture.