Sara Simcox

Senior Director, Brand Strategy
University Marketing

CONTACT: sjs30@psu.edu

As senior director of brand strategy, Sara manages the marketing research function for the University, including the evaluation of the marketing and communications efforts. Key to the data-driven operations of the University’s central marketing unit, she uses data and planning to provide strategic direction for Penn State’s branding, marketing, and advertising initiatives.

Prior to joining Penn State, she worked at Opinion Research Corporation, Princeton, N.J., and an Internet research firm.