Samantha Palser

Digital Strategist
University Marketing

CONTACT: slp5189@psu.edu

As a digital strategist, Samantha contributes to Penn State’s digital strategy team by proposing ways digital platforms can be leveraged through analytics. Through these insights, Samantha and the digital team are able to craft strategies and gain a better understanding of what drives consumer behavior and interactions.

Prior to joining Penn State, Samantha worked at publishing and marketing agencies in New York City for more than seven years, uncovering insights that drove strategies and creative ideation.

Samantha holds a bachelor’s degree in communication arts and sciences with a minor in marketing from Penn State. While an undergraduate, she was also a member of the University’s women’s varsity swimming team.