News and Media Relations positions Penn State as a leader nationally and internationally in the integration of teaching, research, and public service. Through its efforts, the department protects, strengthens, and advances the University's brand and reputation.
The unit's primary mission is to promote and protect the University's reputation both externally and internally. Staff lead and shape institutional messaging through clear and consistent written, spoken, and visual communications. They are responsible for building and maintaining relationships with news, information, and entertainment media promoting public awareness of Penn State and its value to the state, nation, and world.
This area strives to elevate Penn State's status as a world-class research institution and enhance its image for prospective students; as well as gain more funding, a stronger alumni base, and more philanthropic gifts.
The unit's responsibilities include managing crisis communications and work closely with senior leadership on top-level communications, such as Board of Trustees actions, presidential comments on various issues, and institutional processes and changes. University spokespeople respond daily to queries from media and the public.
More than 600 stories per month are either written or edited for Penn State's official News platform (news.psu.edu) and other outlets, intended primarily for external audiences. We work with news media locally, statewide, nationally, and internationally to promote the excellence of Penn State.
Penn State Today is emailed daily to all Penn State students, faculty, and staff. It affirms Penn State's dedication to transparency and allows students, faculty, and staff to celebrate connections to the University and each other. Content ranges from research breakthroughs to event schedules to individual awards and achievements. Content submissions are welcome from the University community and can be sent to firstname.lastname@example.org for consideration. List-servs, such as Penn State Headlines and Penn State Daily News, also are available for specific audiences.